WELD Named An Official Partner Of The Upper Valley Nighthawks
WELD will sponsor a Hawks Talk segment, provide beverages for staff and players, and will have a tent at select Nighthawks home games.
White River Junction, Vt. — [04/26/2026] — The Upper Valley Nighthawks have announced a sponsorship deal with WELD, an energy drink company co-founded by 2025 Nighthawk alum Jake Elbeery.
The sponsorship will include WELD providing beverages for players, staff, and others, as well as making special appearances at home games, with samples and products available for sale.
WELD will also play a role in engagement across the team's social media and podcast. They will sponsor a segment on the "Hawks Talk" podcast and have their branding featured on certain posts across the Nighthawks social media platforms.
"I'm super excited to have WELD join the Nighthawks family!" Nighthawks Director of Broadcasting and Communications, Brendan Bowlin, said in a statement. "Jake is a well-known alumnus who is making big waves in a market that primarily caters to our players, who have thoroughly enjoyed this product since its launch. Not only did I think about our players, but our staff and fans who are interested in trying something different and providing a drink that gives them an extra boost through any task. Through Jake's and my conversations, our goals are very clear to support our athletes and continue to push the message of supporting those who have supported our organization. I look forward to seeing Jake and Steve at the ballpark again real soon!"
"Being able to work with the UV Nighthawks is incredibly special to me." Said WELD Co-Founder, Jake Elbeery, in a statement. "I had the best summer of my life there and was able to meet some amazing people along the way. Bringing WELD into an environment I competed in, with athletes I know are putting in real work, is exactly what this brand was built for. These are the 1% of the 1%. Guys who are grinding through a summer season on top of everything else in their lives. Having WELD in that dugout and at the field means everything to us. This is a partnership with people who actually represent what we're building, and we are truly excited."
WELD continues to grow and will look to strategize its company growth with partnerships and its ambassador program. Their products can be found on Amazon, TikTok Shop, or on their website at www.drinkweld.com.